Helping food retailers work smarter
We believe good food should feed people, not end up in the trash.
Our journey to revolutionize food management
Thirteen years ago, we set out to solve a problem that felt too big to ignore. Retailers were losing margin to unnecessary waste. Products ended up in the trash. Families and the environment paid the price. And so we built the first Food Waste Management System with a clear belief that our technology could help the industry do better.
Our mission to end waste
From the start, we believed that waste wasn’t inevitable—it was a challenge to be solved. Our founders saw opportunity where others saw loss, and that conviction now drives every member of our team. Together, we keep food in circulation, support retailers and protect resources—turning smarter systems into real, daily impact.
Building trust across global markets
Today, Smartway operates across four continents with team members in twelve countries, always close to the retailers we support. Years of field work showed that cutting waste by up to 40 percent comes from practical tools and real partnership. We grow by proving results, one store at a time.
Leading the future of food systems
We built the Food Waste Management System to stop waste at the end of product life. The Fresh Operating System now covers the full path of fresh food. Retailers get accurate orders, better visibility and support where it matters. One partner, one approach and a clear goal, protect food and protect margin.
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Our founders
Experts driving food waste reduction through technology
Paul-Adrien Menez co-founded Smartway in 2012 with a bold vision: to prove that fighting food waste at scale could be both profitable and transformative. Today, Smartway operates across four continents, partnering with the world's largest retailers to rescue hundreds of millions of products from waste each year. Recognized as one of MIT Technology Review's Innovators Under 35 Europe in 2019, Paul-Adrien has pioneered AI-powered solutions that are redefining what's possible when sustainability meets operational excellence—showing that the most pressing challenges of our time can become the greatest business opportunities.
Christophe Menez co-founded Smartway in 2012 driven by a powerful conviction: technology should serve meaningful causes. Leading the company's commercial, marketing, and operations teams, Christophe has grown Smartway from a French startup into a global movement, partnering with retail giants like Auchan, Carrefour, and E.Leclerc across more than a dozen countries. A sought-after voice at international conferences, he bridges cutting-edge innovation with real-world impact, proving that bold entrepreneurship and data-driven solutions can solve the environmental challenges that matter most.
Pioneering food waste solutions through strategic innovation
Our journey began with a simple yet powerful mission: transform food waste from a global challenge into an opportunity for sustainable innovation.
Solving complex challenges with intelligent design
We break down intricate food supply problems into simple, actionable solutions. Our approach transforms data into strategic insights that drive meaningful change.
Intelligent problem solving at scale
We design from real conditions, not theory, by working directly in stores. This hands-on approach creates systems that fit daily tasks and perform reliably across every site.
Adaptive technology for dynamic markets
We know no two retailers are the same. Our adaptable technology shifts with priorities—whether it’s stock availability, turnover, or EBITDA—so teams always focus on what matters most.
Sustainable innovation through smart design
We design tools that remove guesswork from daily decisions. Whether it's ordering the right quantity, managing stock, or handling products at end-of-life, with accurate guidance built in, teams work faster and keep their attention where it belongs, on customers.
Core values driving
sustainable impact
Efficient doers
We act fast, solve problems smartly, and turn small interventions into measurable results.
Humble learners
We listen, test and adapt. Every store, every shelf teaches us how to do better.
Courageous contributors
We take bold, practical steps to tackle food waste while protecting margins and resources.
Team players
We collaborate with retailers and each other, because lasting impact comes from working together.
What our clients say
Proven results from retailers worldwide
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“As a family-owned business, Auchan aims to be a responsible and committed brand. Our mission is to promote and facilitate positive consumption — meaning consumption that takes into account both the short- and long-term interests of local communities. The fight against food waste is one of the pillars of this commitment.”
“With Smartway, it all started with a meeting. When I understood what these solutions could bring us to better manage short-dated products, I immediately said yes to a large-scale rollout… in just six months!”
