Smartway to represent French Tech at NRF 2022
On Thursday 18 November, Business France unveiled the names of the thirty or so start-ups that will be attending NRF 2022, the world’s largest retail trade fair, from 16 to 18 January. Smartway is one of them!
Since 2017, Business France has enabled the most innovative French retail tech startups to participate in NRF, offering them the opportunity to meet decision-makers, retailers, distributors, and international brands to develop their network.
Business France will be supporting some thirty tech startups (including Smartway) at the upcoming event. They have been selected for the innovation of their products, their ability to take full advantage of attending NRF and their potential for commercial success.
This new opportunity is sponsored by SES-Imagotag, a French company that is a world leader in electronic labels and digital solutions for physical retailers, and by the French payment system, Cartes Bancaires, a market leader in card and mobile payments.
Smartway is looking forward to meeting you at the trade fair and at the NRFrench Party next January!
Barbara Sarre-Deroubaix represented Smartway at the launch event on 18 November 2021.
